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Marketing Cockpit


Which tools are designed for which research? An overview:

360 Grad Research

Contact person

Gerd Palmer


Gerd Palmer

Master of Business Administration

Gerd Palmer's consultancy focus is on Controlled Store Tests as well as on the analysis of customer card data.

Gerd Palmer is, moreover, the contact person for our subsidiaries in Russia, Malta and Singapore.

Marketing Cockpit

Why loyalty card data?

Shopper insights won by loyalty card data are a valid and valuable basis for the planning and efficient implementation of marketing and sales promotions.

What is the “Marketing Cockpit”?

The “Marketing Cockpit” is a web portal that enables access to all relevant and current tegut... data.

With the “Marketing Cockpit”, past and current data regarding your own products, your competitors' products, as well as an entire category of the same product can be accessed.

The “Marketing Cockpit” offers application-oriented processing of all relevant figures based on a broad-ranging data basis of about 75,000 anonymised consumer households.

The data is provided in the form of tables and diagrams and can easily be exported into standard formats (Excel, PDF, Word). 

 Marketing Cockpit Käuferreichweite /Käuferstruktur dekumuliertMarketing Cockpit Käuferreichweite /Käuferstruktur dekumuliert

Data basis/Key facts

  • 100 representative tegut... markets
  • 12 months of backdata
  • All data on a weekly basis
  • tegut... articles and competitors' articles
  • Scanner data and customer card data
  • weekly updated data
  • about 75,000 anonymised shopper households
  • Regular shoppers in the markets; average frequency of visits 1.1 times per week

Scanner data

  • Average turnover per market
  • Average profit per market
  • Average act of purchase per market
  • Average turnover per act of purchase
  • Average profit per act of purchase
  • Average distribution (sales-based)
  • Average promotional percentage
  • Average price development

Marketing Cockpit Beispiel Datentabelle ScannerdatenMarketing Cockpit Beispiel Datentabelle Scannerdaten

Customer card data

  • Number of buyers
  • Number of acts of purchase
  • Purchaser range
  • Repurchasing rate
  • Frequency of purchase
  • Sales per purchaser
  • Profit per purchaser
  • Buyer structure
  • Social demography

Beispiel KPI DatentabelleBeispiel KPI Datentabelle

Marketing Cockpit - Soziodemographische DatenMarketing Cockpit - Soziodemographische Daten

Your benefits!

  • Support from Key Accounts management with valid data
  • Support from Marketing with optimal control of marketing mix
  • Support from sales evaluation of sales promotion campaigns
  • Identification of buyer segments for improved market cultivation
  • Trends and seasonality – optimal on-shelf availability
  • Tailor-made special analyses 

Access/Price structure

Access to the “Marketing Cockpit” is web-based, without the need for additional software. Data can be booked through a flexible pricing system according to your requirements, from single products to an entire category of products.

Interactive data systems