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Which tools are designed for which research? An overview:

360 Grad Research


1997, founding of gps dataservice GmbH by former Ferrero managers Gerd Palmer and Gerd Schreiner

2002, Andreas Luppold joins as a gps dataservice partner.

2003, Store Test projects in Poland, in cooperation with the Polish food and distribution industry

2004, enhancing our test panel by including drugstores/chemists

2004, enhancing our test panel with real,- SBW

2004, enhancing the gps portfolio, including the analysis of real,-'s Payback customer card data

2005, "Markenartikel - Handelsmarke" research study (Brand Identity - Own Brands)

2006, research study "Teenage Shopper"

2006, exclusive collaboration with tegut... including analysis of tegut... Customer Card data

2006, founding of gps research Ltd. Malta, the "Innovation Panel" on the "Language school island Malta".

2007, Aral becomes our new test partner. Opportunities for testing at Aral service stations.

2008, enhancement of our test panel on Malta to a micro test market for the Mediterranean region/warm climes.

2009, analysis of customer card data of the GS Group/Malta.

2010, enhancing our test panel in Germany through collaboration with HIT/Dohle.

2010, founding of gps research Asia

2011, founding of gps research Russia

2012, joint venture with Russian market research company ROMIR

2012, introduction of interactive data tool, "Marketing Cockpit"

Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: