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Which tools are designed for which research? An overview:

360 Grad Research



11. May 2020

A study by Prof. Dr. Sebastian Oetzel and Andreas Luppold (gps dataservice) in the journal planung&analyse


25. September 2012

 In addition to the established field of "Experimental Real Life Tests" (also, Controlled store tests) and "Data Analysis" (analysis of scanner data and customer card data), gps data service offers significantly augmented services in the field of "Shopper Behaviour" (assisted shopping, surveys and observation of shoppers). Furthermore, the field of "Interactive Data Systems" has been newly created.

13. July 2012

First web-based access to scanner and customer card data in supermarkets and consumer markets.

Exclusive collaboration with tegut... .

gps dataservice GmbH, Neu-Isenburg, a market research company specialising in "Real Life Shopper Research", is now offering the latest data tool, "Marketing Cockpit", for the brand-name article industry.

The "Marketing Cockpit" enables manufacturers to access current information such as article and product information based on scanner and customer card information, at any given time.

Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: