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gps data service is enhancing their toolbox and team


Which tools are designed for which research? An overview:

360 Grad Research

gps data service is enhancing their toolbox and team

25. September 2012

 In addition to the established field of "Experimental Real Life Tests" (also, Controlled store tests) and "Data Analysis" (analysis of scanner data and customer card data), gps data service offers significantly augmented services in the field of "Shopper Behaviour" (assisted shopping, surveys and observation of shoppers). Furthermore, the field of "Interactive Data Systems" has been newly created. In this system, FMCG manufacturers are able to follow consumer behaviour via regular online data access, both for their own and their competitors' products, through the use of customer card data. Our first product on offer is the "marketing cockpit" data tool, which we have developed in collaboration with tegut... .

The existing team is due to be enhanced by the following experts for a broader range of services:

Linda Strauch, our new Research Manager, has been with us since August 2012 as head of the Shopper Research Team. She is a Business Studies graduate of Aschaffenburg University, specialising in Market Research/Marketing. She previously worked in market research for Ferrero oHG, Frankfurt.

Christine Ruhl is a Business Studies graduate of Pforzheim University with experience in retail marketing. As part of the Shopper Research Team, she will be responsible for the web-based "Marketing Cockpit" data tool.

Magdalena Knaf, employed since the 1st of October, will be supporting the data analysis/customer card data team. She has extensive experience in the analysis of customer card data and was previously employed by the Metro Group / real,- in their Customer Information Management department.

Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: