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gps research Russia, Russia

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Which tools are designed for which research? An overview:

360 Grad Research

Contact person

General Manager

Sergey Aboyan

Sergey Aboyan coordinates the research projects in Russia.


gps research Russia

bld. 4, Office 201b
125212 Moscow Vyborgskaya 16

gps research Russia, Russia


The Russian FMCG market is very significant. The Top 10 Retailers alone achieved approximately € 56 billon turnover in 2016. Retailers continue expansion in Regions and start to concentrate on Shopper behavior with a more deepest approach.



Since 2010 gps research Russia has conducted Instore Tests and Shopper research in various regions of Russia with International and National FMCG companies and Retailers


Methods and tools

Our own Test Panels and Analytical Platforms based in Moscow, Ekaterinburg, Nizhniy Novgorod and consist of different Stores formats (Hypermarteks, Supermarkets, Convenience, Discounters). By request of Client new Regions can be implemented

We analyze Shopper behavior and attitude based on analysis of Loyalty Card Data, Scan Data, Shopper Interviews


Further methods

 The option of linking quantitative and qualitative survey modules (POS questionnaires, group discussions, ethnological interviews, etc.).





Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: