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gps-dataservice Gerd Palmer Andreas Luppold



We offer you competent advice, professional implementation and well-founded analyses to deliver valid and effective market research results as the basis of your management decisions. Our team of experienced experts from a range of fields is at your service.


  • Gerd Palmer


    Gerd Palmer

    Master of Business Administration

    Gerd Palmer's consultancy focus is on Controlled Store Tests as well as on the analysis of customer card data.

    Gerd Palmer is, moreover, the contact person for our subsidiaries in Russia, Malta and Singapore.

  • Andreas Luppold


    Andreas Luppold

    Master of Business Administration

    Andreas Luppold joined us as a partner at gps dataservice GmbH in December 2001, with his focus on shopper research, qualitative market research and marketing.


  • Valerie Bergemann

    Junior Data Analyst

    Valerie Bergemann

    Bachelor of Arts B.A.

  • Anja Crummenauer

    Head of Shopper Insights, Business Graduate

    Anja Crummenauer

    Specialist on Loyalty Card Data

    Anja Crummenauer supervises and coordinates complex research projects.

    She is a specialist in the field of "Loyalty Card Data" and compiles comprehensive analyses for our FMCG clients.

    She is also our expert advisor concerning shopper data systems.

  • Stefan Kaut

    Research Manager

    Stefan Kaut

    Focus Scanning Data

    Stefan Kaut is responsible for data capture and processing in our research team, with an emphasis on scanner data.

  • Magdalena Knaf

    Analyst, Business Graduate

    Magdalena Knaf

    Focus on customer card analysis

  • Dr. Sebastian Oetzel

    Senior Consultant

    Dr. Sebastian Oetzel

    Business Graduate, Master of Science in Quantitative Economics (MSQE)

  • Linda Schauer

    Research Manager, Bachelor of Arts B.A.

    Linda Schauer

    Focus Shopper Behaviour

    Linda Schauer is responsible for shopper behaviour projects in our research team.

Testpanel / Store Test

  • Thomas Stellmacher

    Leader test panel Germany

    Thomas Stellmacher


    Thomas Stellmacher coordinates cooperative assignments with our trade partners and leads our test panel in Germany.

  • Thorsten Schreiner

    Key Account Management

    Thorsten Schreiner

    Business Graduate

    Thorsten Schreiner works in Key Accounts and supervises clients in the planning and operational implementation of store test projects.

  • Eberhard Stöhrer

    Projekt leader

    Eberhard Stöhrer

    Eberhard Stöhrer has worked for over 15 years in marketing in branded consumer goods companies and supports our company as an independent consultant in store test projects.

  • William Foroudi

    Coordination of the sales representative team

    William Foroudi

    William Foroudi is responsible for our Controlled Store Test team's planning and coordination of the sales representative team.

  • Mario Werner

    Coordination of the sales representative team

    Mario Werner

    Mario Werner is entrusted with the coordination of our representatives' assignments and supports our representative employees on location in test procedures.

International Russia

International Asia

  • Philipp Stegmann

    Managing Director

    Philipp Stegmann

    MSc Business Administration

    Philipp Stegmann provides our clients with competent consulting in the field of Shopper Data Analysis. He draws on his experience from his former managerial positions at Ferrero oHG, as well as at Otto Versand, Hamburg.

International Malta


Field service

Field service


With a steady presence at the PoS, our field service team provides smooth test runs.

Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: