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Omnibus Store Test

Visual

Omnibus Store Test

The Omnibus Store Test is a standardised, time-limited test in a total of 6 supermarkets/consumer markets. It serves to garner a first point of reference for the effect of sales from specific marketing campaigns.

Advantages

  • Short lead time/fast implementation
  • Implementable in a variety of surveys
  • Test in actual markets/under real conditions
  • Scanner sales data of test products and competitor products
  • Professional implementation at POS
  • Cost-effective

Test design

  • Before/after tests with one test group
  • The pilot campaign is implemented in a group of 6 test markets
  • Comparison of sales data in a pre-phase (8 weeks) and competitor articles (15 articles from the same category)
  • Qualitative feedback from our test representatives and market personnel
  • Setup pre-phase/listing of only 2 weeks
  • Duration of test 8 weeks
  • Weekly visits to the test markets
  • Results 2 weeks after the end of the test (PowerPoint)
  • Standardised basic price (additional services may be booked)

Results 2 weeks after the end of the test