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gps research Ltd., Malta

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Which tools are designed for which research? An overview:

360 Grad Research

Contact person

Stephen Brincat

General Manager gps research Ltd.,Malta

Stephen Brincat

Stephen Brincat leads our subsidiary in Malta and is responsible for conducting Controlled Store Tests, as well as the organization of qualitative research.



Address

gps research ltd.

Burlington Complex
Dragonara Road
St'Julian’s

T: +356 21 388155
F: +356 21 388159
M: +356 9909 9994

gps research Ltd., Malta

Profile

Innovation research with young international consumers

English as a second official language along with the Mediterranean climate make Malta a popular destination for young people who want to learn English.

Over 250,000 young consumers visit the group of islands south of Sicily, predominantly to spend between 2 weeks and several months to learn English.

The fact that the language students are located over a mere 2 km² area on Malta is a dream come true for every market and brand researcher wishing to find out more about young and international consumers.

Malta provides the perfect infrastructure for professionally conducting your marketing surveys in this target group:

  • Modern facilities for interviews and group discussions
  • Experienced interviewers and moderators
  • Effective recruiting due to close contact with local language schools
  • Origins of the language students: Western Europe, Eastern Europe, Asia
  • Age group: 14-29

Methods and tools

On the small island of Malta we use more than 2 different tools.

Micro test market

Located on the southern tip of Europe, Malta offers the ideal conditions to gain representative results from the Mediterranean region, as well as warm climes.

Our own test panel

  • Approximately 30 consumer markets
  • Access to customer card data, which covers around 10% of the island's inhabitants
  • Regional zoning and the option of realising national advertising campaigns on a small budget make Malta an ideal micro test market.
  • Our own sales representatives ensure controlled test conditions
  • Organisation of distribution in close cooperation with local distributors
  • The option of linking quantitative and qualitative survey modules (POS questionnaires, group discussions, ethnological interviews, etc.)
  • Years of experience with more than 50 projects since 2006
  • A broad range of test questions (new products, placing, price, packaging, POS measures)

 Malta SprachstudentenMalta Sprachstudenten 

Our trading partner in Germany:

  • Aral
  • Edeka
  • Globus
  • Globus Baumarkt
  • real,-
  • Rewe
  • tegut...

Our customers from FMCG: